The present invention relates to a lubricating agent for mounting or releasing a tire bead, comprising alkaline electrolyzed water and a lubricant component. The lubricant component comprises a lubricant base oil, which is made up of a mineral oil and/or a synthetic oil, and a surfactant. The present invention relates to a method for producing a lubricating agent for mounting or releasing a tire bead, the method comprising: mixing an alkaline electrolyzed water with a lubricant component. A tire and wheel assembly method, comprising: applying the above lubricating agent onto a contact surface of the wheel with a tire bead, and thereafter assembling the tire onto the wheel having had the lubricating agent applied thereon. A method for dismantling a tire and wheel integrated together, comprising: causing the above lubricating agent to seep onto a part of a contact surface of a wheel and a tire bead, and thereafter releasing the tire from the wheel. The provided is a lubricating agent for mounting or releasing a tire bead allows mounting a tire easily onto a wheel, at a bead seating pressure of 300 kPa or less; leaves little residual component after mounting; and enables easy releasing of a tire from a wheel. The present invention provides a tire and wheel assembly method and dismantling method in which the lubricating agent for mounting or releasing tire beads is utilized.