An apparatus of this invention is directed to an information processing apparatus that effectively counts, on a type basis, articles of a plurality of types displayed in a depth direction on a display shelf. The information processing apparatus includes a display count acquirer that acquires display count information of articles using article presence/absence sensors provided on the display shelf on which the articles are placed, an article identifier that acquires article identification information capable of identifying the types of articles based on an image acquired by capturing the display shelf, and a display recognizer that recognizes, based on the display count information and the article identification information, display count of each type of the articles.