A method and an apparatus for managing an application identifier, where the application identifier management apparatus receives a request sent by a terminal to apply for a private key of an application identifier. The identifier management apparatus acquires a user identifier and an application identifier according to the request. The identifier management apparatus acquires a feature identifier of the user according to the user identifier, generates a private key of the application identifier according to the application identifier and the feature identifier of the user, and sends the private key of the application identifier to the terminal.