The present invention relates to a method and apparatus for managing quality in a mobile communication system and, more particularly, to a method and apparatus for managing user quality of experience (QoE) between various wired and wireless networks. A method for managing user quality of experience by means of an apparatus for managing user quality of experience in a mobile communication system, according to one embodiment of the present invention, comprises the steps of: setting a quality measurement request message by using a quality measurement condition received from a user; transmitting the quality measurement request message to a quality measurement device; and receiving information on the quality which is measured by using the quality measurement condition, wherein the quality measurement request message and the information on the quality are transmitted while being included in an OpenFlow message.