Disclosed herein is an open healthcare apparatus and method in which a user personally performs integrated management of health records including data concerning western medicine, oriental medicine, life logs, etc. health-related big data is built by receiving health information, from which personal information is deleted, under the agreement of the user, and customized health service is provided by various service providers based on the health-related big data. The disclosed apparatus includes a personal cloud repository for storing personal health data, a health-related big data repository for storing public and personal health data on a health case basis, a healthcare platform for storing and analyzing personal health data and for relaying and managing a customized service, and an analysis platform for analyzing user's health based on the information of the health-related big data repository and for providing customized service depending on the analysis result.