Systems, devices, and methods for orientation negotiation are described. In one innovative aspect, a method includes receiving an orientation negotiation message at a video processing device from a first device associated with a communication session with the video processing device. The orientation negotiation message includes an indication of an orientation of the first device and at least one characteristic associated with the first device. The method also includes identifying either the video processing device or the first device perform orientation processing based at least in part on the received at least one characteristic of the first device. The method further includes transmitting a message is transmitted to said first device, said message including information indicating a result of said identifying. The identified device performs subsequent orientation processing such as rotation of images included in the communication session.