A method for correct placement of an in-ear communication device, e.g. a hearing aid, in an ear canal of a user, the in-ear communication device comprising an acoustic seal towards inner surfaces of the ear canal and being configured to be located in a bony part of the ear canal during normal operation, comprises: placing the in-ear communication device in the ear canal thereby forming a substantial acoustic seal in the soft part of the ear canal; generating body-conducted sound to inner surface portions of the user's ear canal; gradually inserting the device deeper into the ear canal in the direction towards the ear drum, until a position where the sound level perceived by the user decreases; maintaining the device in this position in the ear canal, this position being the correct position of the device in the bony part of the ear canal. An in-ear device is furthermore provided.