Invention Grant
- Patent Title: Balancing data requests over a network
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Application No.: US15439213Application Date: 2017-02-22
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Publication No.: US10454832B2Publication Date: 2019-10-22
- Inventor: Aranyak Mehta , Xi Tan , Christopher Harris , Samuel Ieong , Gabriel Constantin
- Applicant: Google Inc.
- Applicant Address: US CA Mountain View
- Assignee: Google LLC
- Current Assignee: Google LLC
- Current Assignee Address: US CA Mountain View
- Agency: Foley & Lardner LLP
- Main IPC: H04L12/803
- IPC: H04L12/803 ; G06F9/50 ; G06Q30/02 ; H04L29/08

Abstract:
Systems and methods of a balancing data requests over a computer network are provided. The system can receive a request for content to be rendered in a content slot on a computing device. The content slot can be coded with a default timer value. The system can execute a real-time content selection process to identify content items that each have a magnitude. The system can determine a timer value based on the magnitudes, and transmit the timer value to the computing device to override the default timer value to cause the computing device to replace a first content item rendered in the content slot upon expiration of the timer.
Public/Granted literature
- US20180219782A1 BALANCING DATA REQUESTS OVER A NETWORK Public/Granted day:2018-08-02
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