Disclosed are an apparatus and method of transmitting a message to a plurality of data recipients subscribed to receive information from a leader. An example method of operation may include transmitting a message intended for the plurality of data recipients, analyzing content of the message to determine a category corresponding to the content and matching the message with the category. The method may also include determining that only a subset of the plurality of data recipients are configured to receive the message based on the determined category, and transmitting the message to the subset of the plurality of data recipients.