Invention Grant
- Patent Title: Custom digital components
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Application No.: US15546442Application Date: 2017-02-02
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Publication No.: US10455058B2Publication Date: 2019-10-22
- Inventor: Christopher Dawson , Haskell Aaron Garon , James Giles , Vishal Viresh Kumar , Stephen Rhys Norum , George Jacob Levitte
- Applicant: Google LLC
- Applicant Address: US CA Mountain View
- Assignee: Google LLC
- Current Assignee: Google LLC
- Current Assignee Address: US CA Mountain View
- Agency: Fish & Richardson P.C.
- International Application: PCT/US2017/016220 WO 20170202
- International Announcement: WO2018/143990 WO 20180809
- Main IPC: H04L29/08
- IPC: H04L29/08 ; G06F9/451 ; G06F9/54 ; G06F21/60

Abstract:
Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for processing requests for digital components. A method includes receiving a request from a client device for a digital component generated by a first SDK installed at a client device, examining data fields of the request by servers, generating real-time requests by the servers, and transmitting each real-time request to a third-party digital component provider by the servers. The method further includes receiving responses to the real-time requests from the third party digital component provider by the servers, selecting a particular response to transmit to the client device responsive to the request for the digital component by the servers, and transmitting the particular response to the first SDK with instructions specifying which SDK installed at the client device is required to render a digital component included in the particular response by the servers.
Public/Granted literature
- US20180278719A1 CUSTOM DIGITAL COMPONENTS Public/Granted day:2018-09-27
Information query