A device may receive a request for a mobile device to obtain an application. The request may include a mobile device identifier for the mobile device. The device may send, to the mobile device, a link to a web page. The device may receive, from the mobile device, a request for the web page. The device may send, to the mobile device, a redirect to a software distribution platform to obtain the application from the software distribution platform. The device may receive a registration identifier for the mobile device after the mobile device obtains the application from the software distribution platform. The device may send, to a message server, a request for a message to be sent to the mobile device. The request may be based on the registration identifier and the application.