An object action control system which performs a method for controlling the object action on the basis of a single touch or multiple touches may be provided that includes: a touch panel; a touch sensing module which recognizes a single touch or multiple touches on the touch panel by at least one input means; a change sensing module which senses at least any one of a pressure magnitude, area and time period of the touch on the touch panel by the input means which has applied the single touch and multiple touches; and an action module which performs different actions of one object in accordance with the single touch or multiple touches in conformity with a predetermined action standard.