A pacing control device to perform pacing control on a content distributed from a content distribution device that performs streaming-based content distribution, includes an obtainer configured to obtain a communication quality threshold that corresponds to a communication environment in the pacing control device; and a controller configured not to make a request for the content to the content distribution device in a case where a communication quality in the pacing control device is lower than the communication quality threshold, and to make the request for the content to the content distribution device in a case where the communication quality is higher than the communication quality threshold.