Systems, methods, and apparatuses for improved traffic management in wireless communications are disclosed. Aspects of the present disclosure provide real-time assessments to a network by leveraging measurement reports from user equipment (UE). In some aspects, the network utilizes channel quality indicator (CQI) information from each of a serving cell and a neighboring cell to identify UE capabilities and expected UE performance prior to either offloading or rerouting traffic to the UE. Accordingly, based on the received CQI information and a greater understanding of the anticipated UE performance, the radio network controller (RNC) may be better equipped to determine whether to offload and/or reroute the traffic scheduled for transmission to the UE via the neighboring cell or the serving cell.