Provided is a towel product that ensures equivalent performance as the prior art in terms of water absorbency property and the like, while improving pile retention property. A towel is formed from a warp, a weft and a pile. The warp comprises sets of warp yarns. The pile comprises pile yarns that form the upper and the lower. The warp density is 27-33 threads/inch, and the weft density is 49-58 threads/inch. The pile ratio is 3.8-6.2. The configuration of 1 repeat is composed of 5 picks, and the configurations of 1 repeat are repeated. The 3 picks corresponding to weft yarns W2-W4 and thereof. W7-W9 compose the pile forming section. The 2 picks corresponding to weft yarns W5 and W6 compose the ground woven fabric section. The pile formed in the pile forming section has 3-6 snarls, preferably 4-5, and in the diagram, 4.