The present invention relates to [1] an ink-jet printing method including a printing step of ejecting a water-based ink onto a surface of a printing medium to print characters or images thereon, in which the water-based ink includes a pigment (A), a polypropylene glycol (B), an organic solvent (C), a surfactant (D) and water; the polypropylene glycol (B) includes a polypropylene glycol (b-1) having a polymerization degree of not less than 5 and not more than 30, and a content of the polypropylene glycol (b-1) in the water-based ink is not less than 0.5% by mass and not more than 2% by mass; the organic solvent (C) includes at least a glycol ether, and the glycol ether has a viscosity of not more than 7.5 mPa·s as measured at 20° C.; a content of a high-boiling organic solvent having a boiling point of not lower than 250° C. in the water-based ink is not more than 5% by mass; and an amount of droplets of the water-based ink ejected upon printing the characters or images onto the printing medium is not more than 5 pL, and a printing speed used upon the printing is not less than 70 m/min in terms of a transportation speed of the printing medium, and [2] a water-based ink used in the ink-jet printing method.