Systems and methods are provided for customizing tabs in a browser window by facilitating visual modifications to the tabs. An indication of a user interaction with a tab, such as a hover or selection input, is received. Based on receiving this indication of a user interaction, one or more options from which a user may select to modify or add content to the tab are provided for display. These options may include, for instance, colors, icons, text modifications, objects, etc. A user selection is received from the one or more options. Based on the user selection, the tab is visually altered.