Content creation suggestion techniques are described. In one or more implementations, techniques are implemented to generate suggestions that are usable to guide creative professionals in the creation of content such as images, video, sound, multimedia, and so forth. A variety of techniques are usable to generate suggestions for the content professionals. In a first such example, suggestions are based on shared characteristics of images obtained by users of a content sharing service, e.g., licensed by the users. In another example, suggestions are generated by the content sharing service based on keywords used to locate the images. In a further example, suggestions are generated based on data described communications performed using social network services. In yet another example, recognition of failure of search is used to generate suggestions. A variety of other examples are also contemplated and described herein.