Provided are methods and techniques for providing a product recommendation to a user using augmented reality. A product recommendation system determines a user viewpoint, the viewpoint including an augmented product positioned in a camera image of the user's surroundings. Based on the viewpoint, the product recommendation system determines the position of the augmented product in the viewpoint and the similarity between the augmented product and other candidate products that are similar to the augmented product. The product recommendation system then creates a set of recommendation images, each recommendation image including an image of the candidate product that is substituted for the augmented product in the viewpoint. The product recommendation system can then evaluate the recommendation images based on overall color compatibility. Based on the evaluation, for example, the product recommendation system selects a recommendation image that is provided to the user.