A color film substrate, a display panel and a display panel are provided. The display panel comprises a plurality of pixels arranged in a matrix. Each of the plurality of pixels includes a first sub-pixel and a plurality of second pixels. The first sub-pixel has a white color, and the plurality of second pixels has a plurality of colors different from the white color. The first sub-pixel having the white color has a reduced effective aperture area compared with the plurality of sub-pixels having the plurality of colors different from the white color.