A computer accesses, from a data repository, profile data of a first entity. The computer determines that a set of information items from the accessed profile data of the first entity are associated with a target activity. The computer determines that the set of information items associated with the target activity includes a subset of information items associated with a second entity. The computer creates or edits, within the data repository, profile data of the second entity based on the subset of information items. The computer provides a digital transmission of at least a portion of the profile data of the second entity.