A rear lamp apparatus of a vehicle is provided. The rear lamp apparatus includes a light source configured to irradiate beams, a hologram lens configured to generate a specific image when the beams irradiated from the light source are incident thereto and a reflector disposed to position the beams of the light source incident thereto and reflect the beams irradiated from the light source to transmit the beams to the hologram lens. A shield is disposed between the light source and the hologram lens to block the beams irradiated from the light source to prevent the beams from being incident to the hologram lens. Accordingly, the rear lamp apparatus resolves distortion when a hologram image is formed and is advantageous in a layout by reducing a reproduction distance when a recording distance of the hologram image is increased.