Digital form optimization techniques are disclosed which reduce the number of segments in empty digital forms that consumers of the empty digital forms need to complete. In some examples, a method may include determining potentially linkable segments in an empty digital form, determining a type of link to create for a potentially linkable segment of the potentially linkable segments, and providing a recommendation to create the determined type of link for the potentially linkable segment. The method may also include creating the determined type of link for the potentially linkable segment in response to a determination of an acceptance of the recommendation.