Systems, methods, and computer-readable media are provided for placing an asset on a three-dimensional model. Each asset can be associated with a pivot point and with an asset normal. A contact point on the surface of a model where an asset is to be positioned may be identified, and a surface normal that may be perpendicular to the surface at the contact point may also be identified. Then, the asset can be placed on the model such that the position of the pivot point of the asset may coincide with the position of the identified contact point on the surface of the model, and such that the orientation of the asset normal may match the orientation of the identified surface normal.