A method of printing a document from a mobile device comprises coupling the mobile device to a proximate print device. The method further comprises, by a processor of the mobile device executing a print software application that causes the processor to identify a document to be printed, use data obtained from the mobile device to identify a context at a time that is concurrent with identifying the document, use the context to customize the identified document by identifying and modifying at least one parameter of the identified document, and transmit the customized document to be printed to the print device for printing by the print device. The data obtained from the mobile device comprises one or more of the following data sensed by one or more sensors of the mobile device, or data gathered by one or more mobile applications of the mobile device.