A method for installing a stud in a tyre. The method includes identifying a stud hole for the stud in the tyre; imaging the vicinity of at least the stud hole, whereby information is received about the pattern in the vicinity of the stud hole, and using the received information to determine [i] the stud type suitable for the stud suitable in the stud hole and/or [ii] the suitable stud orientation of the stud suitable in the stud hole. The method includes providing a stud and installing it in a stud hole. The stud type of the stud is the same as the suitable stud type of a stud suitable in the stud hole; and/or the stud is installed in the stud hole in such a way that the main direction of the stud is parallel with the suitable stud orientation. Further a tyre studded by the method.