A computer implemented method and apparatus for integrating e-commerce providers with third-party vendors. The method comprises receiving an order from one vendor of a plurality of vendors, wherein the order comprises a vendor identification, a fulfillment identification, and a vendor stock keeping unit (SKU), and wherein a plurality of the vendors each has a unique communication protocol; mapping the fulfillment identification to a user identification (userID) known to a provider; mapping the vendor SKU to a provider SKU; generating a provisioning call responsive to the mapping; and provisioning the SKU for the userID in a database of the provider in response to the provisioning call.