Setting a target region determined based on a positional relationship between an object and a holding unit at a time of holding the object with the holding unit, acquiring measurement data on a plurality of objects, recognizing positions and orientations of the plurality of objects based on the acquired measurement data and a three-dimensional shape model of the objects, calculating a position of the set target region for each of the plurality of recognized objects based on the recognized positions and orientations of the plurality of objects, performing interference judgment about interference between the holding unit and the object in an order determined based on the positions of the target regions, and causing the holding unit to hold one of the plurality of recognized objects based on a result of the performed interference judgment.