A bead ring bonding cord winding apparatus includes a feed roller that feeds a bead ring, which is formed by winding a wire a multiple number of times, in a circumferential direction of the bead ring, a gripping member that grips an initiating end of a bonding cord, and a rotation member that rotates past an inner side and an outer side of the bead ring while holding the bonding cord. In the bead ring bonding cord winding apparatus, while the bead ring is fed in the circumferential direction, the rotation member is rotated past the inner side and the outer side of the bead ring to spirally wind the bonding cord around the bead ring. The gripping member is located at an upstream side of the rotation member in the feeding direction of the bead ring.