A vibration generator includes a vibration transmission member and an exciter. The vibration transmission member is disposed in a seat beneath a seat surface of the seat so as to extend longitudinally in a horizontal direction of the seat surface and is able to transmit a vibration in an extending direction of the vibration transmission member in which the vibration transmission member extends longitudinally. The exciter includes a voice coil, a permanent magnet disposed in the vicinity of the voice coil, a yoke supporting the permanent magnet. The exciter transmits the vibration to the vibration transmission member as the yoke and the voice coil approach or leave to each other. The yoke and the voice coil approach or leave in the same direction as the extending direction of the vibration transmission member.