An apparatus is provided for a collapsible product display container that may be shipped or stored in two main pieces, but which may be assembled at the point of sale by reversible attachment of four side walls to a pallet bottom. The four side walls are hingedly interconnected to each other and are attachable to the pallet bottom in an upright vertical relationship without bolts, screws, or other separate hardware. The container further comprises an advertisement display case that is connected to the back side wall by a hinge and may be moved into a vertical planar alignment above the back side wall of the container by hinging mechanism for marketing purposes.