Non-limiting examples of the present disclosure describe a unified ranking model that may be used by a plurality of entry points to return ranked results in response to received query data. The unified ranking model is provided as a service for a plurality of entry points. A query is received from an entry point of the plurality of entry points. Results data for the query data is retrieved. A unified ranking model is executed to rank the results data. Execution of the unified ranking model manipulates feature data of the unified ranking model based on user context signals associated with the received query data and acquired result retrieval signals corresponding with the retrieved results data. Execution of the unified ranking model generates ranked result data. Ranked results data is returned to the processing device corresponding with the entry point. Other examples are also described.