An information processing method is performed at a server that is communicatively connected to a client device. The method includes: receiving a first request from a first user account of a social application running on the client device; establishing a communications session between the client device and the server after the first request is authenticated; pushing, via the communications session, to the first user account information associated with a social group including the first user account and at least one second user account; and pushing, via the communications session, to the first user account second multi-media information propagated by a third user account of the social application and interaction information by the at least one second user account in the social group on the second multi-media information that satisfy a preset policy.