Systems and methods for providing web analytics collection and analysis are disclosed. In some embodiments, a central instance control mechanism may be used to enable/disable collection from end-user web browsers. Web analytics may be collected to determine interaction of end-users with web page interfaces to one or more cloud-based service provider offerings. Interaction data may be used by design teams to address problems, improve performance, or generally enhance user experience among other things. Security mechanisms are disclosed to ensure that data may be collected based on contractual requirements or taking into account other restrictions that certain customers may impose on such collection and monitoring.