Various embodiments are generally directed to techniques for improving the routing of control messages among components of a wireless communications system to control the provision of communications services to endpoint devices within a wireless network. An apparatus may include an interface to the network; a virtual switch to retrieve a device identifier of an endpoint device from a payload of a packet and to select a PCRF component to which to route the packet based on the device identifier, the endpoint device coupled to the network; and the selected PCRF component to grant a data session to the endpoint device based on an indication of a request by the endpoint device for the data session conveyed in the payload, the data session comprising an exchange of data between the endpoint device and the interface device through the network. Other embodiments are described and claimed.