A packaged tobacco product includes a pouch and tobacco material disposed in the pouch. The pouch has a front wall and a back wall connected to one another along opposing first and second side edges. The pouch is configured to be opened along a top portion of the pouch to form an opening to provide access to the tobacco material in the pouch. The pouch includes a closure assembly having first and second releasably attachable parts. The first part is on the front wall of the pouch. The second part is on either the front wall or the back wall of the pouch. The second part is closer to the opening than the first part. When the first and second parts are attached, a portion of the back wall wraps around at least a portion of the second part of the closure assembly to seal the pouch.