The present invention relates to a method and an apparatus for connecting Bluetooth BR/EDR by using Bluetooth low energy (LE) technology. According to the present invention, provided are a method including: receiving an advertising message from a second device; transmitting a request message for requesting detailed information associated with the Bluetooth BR/EDR connection to the second device based on the advertising message; receiving a response message including the detailed information from the second device in response to the request message; transmitting a connection request message to the second device based on the detailed information; and establishing the Bluetooth BR/EDR LE connection with the second device, wherein the advertising message includes at least one of location information of the detailed information or available information of the Bluetooth BR/EDR.