In a color display device, when using white (W) sub-pixels in addition to subpixels of red (R) and green (G) plus blue (B) without increasing a wiring line number, the per-color pixel number in a unit area decreases so that the image resolution is deteriorated. The area and number of subpixels are adjusted in accordance with the visual sensitivity or luminosity required. Practically, the area of red (R) and blue (B) subpixels which are relatively low in luminosity is set to be about two times greater than the area of green (G) and white (W) subpixels that are relatively high in luminosity while letting the number of green (G) and white (W) subpixels be twice the number of red (R) and blue (B) subpixels. A larger subpixel is configured from a plurality of unit subpixels. A smaller subpixel is formed of a one unit subpixel.