A capability for localization of a wireless tag based on wireless gateway association information uses a wireless tag supporting multiple states and wireless gateway association information associated with the wireless tag to control localization of the wireless tag. The wireless tag may support an unconnected state in which the wireless tag communicates location tracking information using a wireless beacon signal which may be detected by various wireless gateways and a connected state in which the wireless tag communicates location tracking information via one or more connections with one or more wireless gateways. The wireless gateway association information may include wireless gateway lists (e.g., whitelists, blacklists, or the like), association rules, notification rules, or the like. The wireless gateway association information may be used to control transitions of the wireless tag between the unconnected state and the connected state, to control notifications for the wireless tag, or the like.