In one embodiment, one or more computer systems of a social-networking system receive an input video associated with a first user of an online social networking system. The computer systems receive, from a client system of a second user of the online social networking system, a request to view content associated with the first user. The computer systems generate one or more output videos based on the input video, the one or more output videos are generated by applying a predefined video template, and the predefined video template includes a plurality of video settings and transcodes the input video to the one or more output videos. The computer systems select one of the one or more output videos, the selected output video comprises at least a portion of the input video. The computer systems provide, for display on the client system, the selected output video together with the requested content.