Exemplary embodiments relate to the application of media effects, such as visual overlays, sound effects, etc. to a video conversation. A media effect may be applied as a reaction to an occurrence in the conversation, such as in response to an emotional reaction detected by emotion analysis of information associated with the video. Effect application may be controlled through gestures, such as applying different effects with different gestures, or canceling automatic effect application using a gesture. Effects may also be applied in group settings, and may affect multiple users. A real-time data channel may synchronize effect application across multiple participants. When broadcasting a video stream that includes effects, the three channels may be sent to an intermediate server, which stitches the three channels together into a single video stream; the single video stream may then be sent to a broadcast server for distribution to the broadcast recipients.