A system includes a processor configured to receive, via a vehicle-related interface, an object to be geo-fenced. The processor is also configured to receive adaptive parameters defining how a geo-fence should adapt to data types included with the parameters. The processor is further configured to find an instance of the object and create a geo-fence around the found object. The processor is also configured to track data corresponding to the adaptive parameters while a vehicle travels and adapt the created geo-fence based on the tracked data as guided by the parameters.