Described herein are a system and methods for providing relevant search results to a user using an automated user assistant to update filters used as search parameters. In some embodiments, an automated user assistant may initiate a conversation with a user detected interacting with an item. The user may provide feedback that indicates one or more attributes relevant to the user's interests with respect to the currently viewed item. In some embodiments, the user may also provide an indication of how values associated with those attributes would be made more relevant to the user. Various filters associated with the attributes may be updated based on the received user feedback. The updated filters may then be provided as search parameters to a search engine. A set of search results returned by the search engine may be provided to the user.