The disclosure relates to a method of controlling an image display by an electronic device and an apparatus thereof. A method for controlling an image display by an electronic device according to various examples includes: displaying an image; checking a display state of the image; detecting a movement of the electronic device; when the movement of the electronic device is detected, determining a movement variance based on the movement, adjusting a display portion variance based on the display state and the movement variance; and displaying an image having the changed display portion based on the display portion variance.