In one general aspect, a method can include displaying, on a display device included in a computing device, content in an application executing on the computing device, and determining that the computing device is proximate to a videoconferencing system. The method can further include displaying, in a user interface on the display device, at least one identifier associated with a videoconference, receiving a selection of the at least one identifier, and initiating the videoconference on the videoconferencing system in response to receiving the selection of the at least one identifier. The videoconference on the videoconferencing system can be initiated such that the content is provided for display on a display device included in the videoconferencing system.