Techniques for smart service catalogs based deployment of applications in a cloud computing environment are disclosed. In one embodiment, resource information required to deploy an instance of an application is retrieved from a blueprint associated with a client. Further, available resource information may be obtained from a resource reservation associated with the client. A maximum number of instances of the application that can be deployed corresponding to the client is determined based on the resource information required to deploy the instance of the application and the available resource information. A service catalog including the maximum number of instances of the application that can be deployed based on the blueprint is generated. The service catalog is used to enable deployment of at least one instance of the application corresponding to the client.