This disclosure describes systems, methods, and computer-readable media related to preserving customer data privacy for merchant orders. A purchase request may be received from a user device. The purchase request may be processed to identify user data, merchant data, and merchandise data. A privacy identifier associated with the purchase request may be generated. An intermediate processing center to receive requested merchandise may be determined based at least in part on the purchase request. Intermediate processing center data may be associated with the privacy identifier. The purchase request may be modified by removing at least a portion of the user data, and adding the privacy identifier. The modified purchase request may be transmitted to a merchant based at least in part on the merchant data.