A method and apparatus for controlling a wireless power transmitter configured to transmit power to a wireless power receiver is provided. The method includes receiving a first signal from the wireless power receiver, wherein the first signal comprises load detection indication bits, detecting a change in load of the wireless power transmitter caused by placement of the wireless power receiver in a charging area of the wireless power transmitter, based on the load detection indication bits, and determining whether to transmit a second signal to the wireless power receiver based on detecting the change in load of the wireless power transmitter.