This disclosure describes techniques for facilitating a primary account holder (PAH) of a client account to control access privileges of service features that are accessible by secondary account holders (SAH), via the client account. More specifically, an Access Privilege Control (APC) system is described that enables the PAH to generate access privilege rules that control the use of service features by a SAH, that are accessible via the client device(s) associated with the client account. The APC system may associate a set of updated access privilege rules with virtual profile data for clients associated with the client account. The virtual profile data may be transmitted to client devices, or subset thereof, associated with the client account. Further, the APC system may monitor an operation of client devices associated with the client account and provide one or more recommendations to update access privilege rules based on monitored service feature usage.