Described are systems and methods for determining session intent of a user. Different users can use a network-based application in many different ways based on, for example, the user's purpose for using the application, the device on which the user is executing the application, the user themselves, date, time, location, etc. Through the collection of user activities during a user session, the intent of a user session can be determined. Once determined, content provided through the application can be further personalized to correspond to the determined session intent.